Many marketers worked hard in 2020 to stay on top of the latest trends. The year 2021 was different from any other, and the events of that year had a significant impact on online marketing trends. The situation hasn’t changed much in the last year – the coronavirus continues to affect the global economy, substantially causing some future concerns. When remote work stops and everyone returns to regular jobs, how much will social media advertising be, and how long will digital marketing trends be popular?
Trends in online marketing will play a significant role in the marketing sector of every country. In view of this fact, it’s worth revisiting what will be trends in online marketing 2022.
AI growth will accelerate
This year, Google said that it will stop tracking cookies in 2022. While this transition has been postponed for the time being, its eventual extinction in 2023 will make it much more difficult to target ads effectively. If digital marketing strategies are to cope with the transition in 2022, they need to consider changing their model.
As a result, the adoption of artificial intelligence (AI) in digital marketing will accelerate next year. Benefits such as automatic on-site traffic reporting, keyword recommendations for better organic search, and even projections of potential future consumer purchases are all available to marketers using AI. It also has a significant financial impact: 76% of marketing automation companies see a return on investment in one year. You’ll need artificial intelligence if you want your business to rank at the top of search results, or if you want to target your audience without having to track them.
Chatbots are already prevalent in B2C involvement, and AI has spawned many specialized applications for everything from market information to dialogues. Consumers are increasingly using their voice to search and shop on the web, even if they don’t need to talk to anyone.
Mobile voice search accounts for 27% of the world’s online population. That’s about 18 percent of total spending, or $ 40 billion. Hearing customers’ voices will become more and more important.
Multichannel marketing tactics
Your target market will not be limited to a single communication channel. You won’t be able to do that either. Because so many social media channels, in particular, have such a large user base and market penetration, effective marketing strategies will require a presence on all major channels. Consistent messages across multiple platforms will become more frequent.
Using storytelling as a sales tool
Simply discussing your product is not enough, especially in B2B marketing, when the customer base is primarily concerned with results. Storytelling is another milder sales strategy that is growing in popularity and will continue to do so as case studies on successful product implementations take the place of advertising. If a brand’s solution increased a customer’s sales by 20%, saved them money and simplified their operations, they will brag about it. They will do this, however, by sharing the narrative, rather than selling it.
Games are already dominating the download market. Games will account for 36% (or 80 billion) of all app downloads in 2020. It is estimated that $ 120 billion will be spent on game downloads this year, with 80% of mobile phone owners doing so. Games engage quickly and can be addictive, and their use in customer interaction has not gone unnoticed. Therefore, these numbers will continue to rise in 2022. Games will appear more and more regularly in interactive ads, websites, and other places where marketers are looking to engage their target audience.
All of the above tactics will be useful in 2022, but technological advances and the pandemic will play a significant role due to the psychological impact of the epidemic. It is essential to be adaptable and adapt to changing market conditions, to keep abreast of the wave of customer demand and interest, and to select the right digital marketing trends for 2022 in this challenging time.