Online Marketing Agency and Web Development
Creating a Shopify commerce site is as easy and fast as possible, and consists of three small and simple steps, but big and complex at the same time:
Shopify SEO refers to the fact that the Shopify platform for creating websites includes more SEO techniques, an improvement compared to other platforms. SEO for Shopify may be different from SEO for other platforms, so it’s important to pay more attention when using SEO techniques on the Shopify platform.
how the site is structured and the related content is important. A buyer needs to find the product they are looking for quickly and easily. Structuring the products by categories is recommended because, theoretically speaking, the buyer may not know the exact name of the product, but has an idea of which category it falls into. Also, a “search” box is very useful for quickly searching for the desired product.
Improving the speed of site navigation also matters. To achieve this, you need to use a quick theme, which is also suitable for browsing on mobile devices. It is also useful to use small images so that the page can load quickly.
the use of keywords on the subject to highlight the products sold. It is useful to use them because they will be found in the description of the products sold but also in the Shopify SEO meta description, a description that appears immediately under the title of the site on search engines.
content marketing or content creation. An extremely beneficial thing is to create your content for marketed products. A customer will always appreciate quality content. Often, by the simple fact that the listed products have relevant SEO descriptions, the client is convinced that the product suits him.
you need to adapt your site in such a way that it is easy to navigate on small mobile devices (phone, tablet). The text must be formatted in such a way that it is easy to read, you can quickly navigate the site and the images load quickly. With the help of https://search.google.com/test/mobile-friendly, you can check if your web page is suitable for access from mobile devices.
– The site can be translated into several languages;
– Is constantly updated;
– Sheck the store and automatically inform you by e-mail of any problems
automatic generation of relevant tags and meta tags for products, tags, and meta tags that are read and understood by search engines.
Sizing the images used together with the product description in such a way that the web page loads quickly and without problems;
– it can be done quickly and no advanced IT knowledge is required.
– for image sizing, you can use the application https://apps.shopify.com/photo-resize-by-pixc (resize and automatically replace all product photos).
– with the help of Google Analytics you can track website traffic and you can see how many visitors you have, the region they are from, what products they are particularly interested in.
– Optimize each web page around a keyword, a keyword that will be included in the URL. important to place at the beginning of the URL.
– Se hyphens to separate words – Google recommends using hyphens (-) to separate words from URL phrases is important for both user readability and search engine optimization, as hyphens are treated as spaces between words while connected words through the underline points are seen as a single word.
Search engines are important because the site is launched here and all searches that refer to the site and the products sold, are born here. The site must be ranked in the first rows and pages in the search engine; that’s the only way you can have sales.
If Shopify SEO techniques are taken into account and fully respected, your site will surely be successful.